There are more than over 600 million people who actively use Instagram. This as a result makes many business questions how they can optimize it and generate profits from such platform. Well, Instagram isn’t just a way to share your travel and family photos. Whether you believe it or not, this is a very effective way on how you can carry out your small business marketing tactics which you’d learn in the next paragraphs.
Number 1. Instagram stories – if you are using Snapchat, then you certainly know how these stories work. With Instagram Stories, this can be a day after it’s created which compose of videos or even series of photos. And if you’re an innovator, you can make use of stories to benefit your business. You can pack every story with some clever brandings and remember your job through your stories is to make your viewers entertained.
Number 2. Creativity – it takes a different level of creativity to build a business and the ability of building something from scratch is all yours to make. However, not all business owners believe in themselves that they are creative in their own way. That’s something that they must learn to overcome if they wish to succeed on utilizing Instagram for their small business marketing.
Just imagine how you are going to have great marketing campaigns on Instagramif you yourself isn’t confident enough that you can do this. You can start it on by how you could add value with your service or product and how your business process goes. Learn how to engage your audience throughout the process by offering tutorials and tips on how they can take advantage or better use your services or products.
Number 3. Source from your audience – basically, Instagram is your ticket to success as people loved their profiles being featured. When working on your small business marketing, this is one thing that must not be taken for granted. Create a video or photo contest to be able to fill your page with some great contents. At least, do this once per month and discover how far your reach will be.
Number 4. Silent movies on Instagram for small business – the interest and attention of your audience on Instagram can be captured by your business by using well-shot, short videos. When people browse on IG, they not necessarily do so with their headphones on so don’t worry too much on sound quality.
See the impact it will bring on your small business marketing once you learn how to do this.
If you are a recently startup business and would like to be known in the industry you are in, then integrating these tips on your small business marketing is a must.