Best Website Navigation Practices
Most web owners falsely believe that the mere getting to web surfers to their site are the goal. However, the average site user stays on the website for less than 20 seconds before they can move on. Sometimes the short stay could be as a result of a slow loading site or an unattractive landing page. Other times its because the website fails to make its motives immediately clear.
Another reason and one of the easiest to avoid is website navigation. If the web surfer struggles to find what they are in need of, then they will stop searching. Rather, they will move on and start searching for other sites.
Be as Descriptive as Possible
Your navigation list shouldn’t be a mere vague list of headings. If the surfer doesn’t understand exactly what to expect from each option on your menu, they are less likely to ever navigate beyond the landing page. You can avoid this by making each of your menu options as descriptive as possible without making them too long.
Avoid being Overly Creative
It is important that the navigation tools and symbols that you use on your site to be clear just like the words on your menu options. If you decide to use symbols to represent different pages on your website or options like the search function, make sure that you stick to the obvious ones. When you get too creative; you will only confuse your web visitors rather than impress them.
Don’t Overlook the Function of SEO
When you are trying to use keywords and other SEO strategies into your website, it can be tempting to use your menu for SEO as well. But while getting your site ranked well on Google is important, it is equally important to consider what happens when web surfers and on your page.
To prevent ending up with unnatural sounding headings or confusing menu choices, skip the SEO techniques when designing your menu and follow the best website navigation practices instead.
Consider Your Visitors’ Need
It can be tempting to organize your menu based on where you would like your visitors to go first. But one of the most crucial website navigation best practices to remember is to put the visitor first.
List your menu depending on what you think the customer will want to know first, such as more about your business, followed by information about your products or your contact details.
With all the website navigation best practices working, double check to make sure that everything on your sire is running smoothly. Sometimes, menus and search functions get distorted on mobile devices. Double check your mobile website to avoid losing out on a large percentage of traffic.